MORE ABOUT ME

 

I'm passionate about increasing stakeholder engagement, generating media coverage and driving social media growth for my clients. While I offer communications services for businesses of all sizes, I specialise in agency support, small business and not-for-profit communications.  

 

As the Australian Made Campaign’s Media and Communications Officer for more than five years, I developed and implemented the national not-for-profit’s integrated communications strategies from concept through to delivery. During my time at Australian Made I was responsible for consistently generating TV, radio, print and online media coverage reaching an excess of 100 million people each year. I also grew the organisation’s consumer club membership by more than 100 per cent to 30,000, while expanding its social media following by more than 1000 per cent to 300,000. In this role I was proud to connect consumers with Aussie farmers and manufacturers and spread the important message about buying sustainably, to ensure the survival of local industries, communities and the environment. 

 

Prior to the Australian Made Campaign I worked as a Senior Account Executive for global PR consultancy Edelman PR. There I provided media relations, media training, social media and event management services for brands such as Bayer CropScience, Bendigo & Adelaide Bank, Hewlett Packard, Shell Australia, The Clothing Exchange and Savers. As part of a small, busy team, it was here I learned to work at lightning pace to deliver maximum return on investment for our clients.

 

Earlier, as Communications Coordinator for boutique web agency bwired, I was responsible for all promotional activities for the agency, from print and online marketing to communications and events. Working with the likes of Nintendo, Frontier Touring and Whitelion, I secured media coverage for the agency in major metro and key trade publications and positioned senior executives as industry thought-leaders through events, blogs and case studies. This innovative start-up sparked my curiosity in technology and a lifelong interest in all things digital.

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I obtained my Bachelor of Marketing at Monash University, and co-founded PRINKS in Melbourne, a networking group for communications professionals supported by the Public Relations Institute of Australia. Feel free to drop in to an upcoming event and say hello!